Test Bank for Better Business 4th Edition by Solomon Mary Anne Poatsy Kendall Martin

This is completed downloadable Test Bank for Better Business 4th Edition by Michael R. Solomon, Mary Anne Poatsy and Kendall Martin

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Product description

For introduction to business courses. 
A better way to learn business.
Better Business offers the business content students need, but in a better way. By presenting the material in a stimulating Q&A format, Better Business encourages students to come to class prepared to have better conversations and a truly engaging classroom experience. One of the most significant shifts in the business environment since the first edition of Better Business is the explosive growth of social media in all parts of business. The Fourth Edition of Better Business continues to feature social media strategies and technologies in over 85% of its chapters, as well as significant updates to the technology chapter.
Better Business is is integrated with MyBizLab which gets students to interact with business, not just read about it. MyBizLab also assists instructors with their course prep, making it convenient to access and assign modern, interactive resources.
Also available with MyBizLab.
MyBizLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Table of contents

PART 1     Looking at the Business Environment  
CHAPTER 1 Business Basics
CHAPTER 2 Economics and Banking
CHAPTER 3 Ethics in Business
CHAPTER 4 Business in a Global Economy
MINI CHAPTER 1 Business Law
PART 2     Starting and Structuring a Business  
CHAPTER 5 Small Business and the Entrepreneur
CHAPTER 6 Forms of Business Ownership
MINI CHAPTER 2 Constructing an Effective Business Plan
PART 3     Managing a Business and Employees
CHAPTER 7 Business Management and Organization
CHAPTER 8 Motivation, Leadership, and Teamwork
CHAPTER 9 Human Resource Management
CHAPTER 10 Online Business and Technology
CHAPTER 11 Production, Operations, and the Supply Chain
MINI CHAPTER 3 Business Communications
PART 4     Principles of Marketing
CHAPTER 12 Marketing and Consumer Behavior
CHAPTER 13 Product Development and Pricing Strategies
CHAPTER 14 Promotion and Distribution
MINI CHAPTER 4 Finding a Job
PART 5     Principles of Finance  
CHAPTER 15 Financing and Tracking Business Operations
CHAPTER 16 Investment Opportunities in the Securities Market
MINI CHAPTER 5 Personal Finance
Appendix
Reference Notes
Glindex
Answer Key

Product details

Language: English
ISBN-10:   0133920585
ISBN-13:  978-0133920581                9780133920581

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