Test Bank for Business Communication Process and Product Brief Canadian 4th Edition by Guffey



Instant Download Test Bank for Business Communication Process and Product Brief Canadian 4th Edition by Mary Guffey, Dana Loewy, Kathy Rhodes, Patricia Rogin 

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Product description :

Preparing Students Today for Success Tomorrow. Business Communication: Process and Product, Brief Edition, takes students through a well-developed, consistently applied approach to communication that is combined with integrated application of current and emerging business technologies. Students learn a process for solving future communication problems, and how to use the Internet and electronic media to deliver their messages, resulting in a tangible communication strategy they can use throughout their careers.



Table of Contents:

Chapter 1: Effective and Ethical Communication at Work
Chapter 2: Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills
Chapter 3: Intercultural Communication
Chapter 4: Planning Business Messages
Chapter 5: Organizing and Writing Business Messages
Chapter 6: Revising Business Messages
Chapter 7: Electronic Messages and Digital Media
Chapter 8: Positive Messages
Chapter 9: Negative Messages
Chapter 10: Persuasive and Sales Messages
Chapter 11: Report and Research Basics
Chapter 12: Informal Business Reports
Chapter 13: Proposals, Formal Reports, and Business Plans
Chapter 14: Business Presentations
Chapter 15: The Job Search, Résumés, and Cover Letters
Chapter 16: Interviewing and Following Up

Product details:

Language: English
ISBN-10: 0176503587
ISBN-13: 978-0176503581                             9780176503581

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